Beginning in 2005, Starbucks customers will be able to listen to the "Starbucks Hear Music" channel programming and be exposed to XM in more than 4,000 Starbucks locations nationwide.
According to Hugh Panero, President and CEO, XM Satellite Radio, "XM's presence at Starbucks locations will greatly accelerate awareness of our popular satellite radio service...the Starbucks customer and the XM customer share similar lifestyles and music passions, and it is only natural that they share a latte and listen to music together."
Earlier this year, Starbucks opened the first Hear Music Coffeehouse in Santa Monica, California, giving customers the opportunity to create personalized CDs in about the time it takes to order a latte. Later this fall, Starbucks also plans to roll-out a CD burning service to select Starbucks Company-operated locations.
- From an XM Satellite Radio Press Release
