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24/7 Elvis Comes To SIRIUS Satellite Radio

Dateline: 06/30/04

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"Elvis was a great fan of all new technologies in entertainment and communication. He was always the first person to get the latest gadgetry. I'm sure Elvis would have been SIRIUS Satellite Radio's first subscriber and would have had their rock, gospel and country programming going non-stop at home and on the road. It's such a great way to receive one's favorite music and I know he'd be beaming with pride at having his very own station."
– Priscilla Presley

SIRIUS satellite radio has announced the launch of Elvis Radio, a 24/7 all-Elvis Presley radio channel which will feature the entire spectrum of his career: hit singles, the rarities, the 'B' sides, the ‘Sun’ years, movie soundtracks, and concerts.

Elvis Radio will be hosted daily by SIRIUS DJs from a specially designed studio in the Plaza at Graceland, Elvis’ Memphis, Tennessee home. Elvis Radio will debut July 2 on SIRIUS with a special live broadcast from Memphis.

Elvis fans from around the world are expected at Graceland and the Sun Studio during the Fourth of July weekend to celebrate the 50th anniversary of Elvis' first single, "That's All Right." Elvis Radio will be available in all guest rooms at Memphis’ Heartbreak Hotel and will play throughout the day in the public areas at Graceland.

"No artist in the history of recorded music made an impact on rock ‘n’ roll as Elvis did," said Steve Blatter, Vice President of Music Programming for SIRIUS.

SIRIUS consultant Walter Sabo, who initiated the discussions for Elvis Radio said, "Rock radio exists because of Elvis – yet Elvis Presley’s music can’t be heard on very many radio stations anymore. Today, Elvis fans – and that’s all of us – can hear Elvis, uncensored, from the hips up and down, on SIRIUS."

- portions from a SIRIUS Press Release

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