SIRIUS Satellite Radio has negotiated an agreement for the North American satellite radio rights to broadcast NASCAR beginning in 2007.
SIRIUS will broadcast all NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series races live on a specially created, 24/7 NASCAR channel.
As part of the agreement, SIRIUS will become the Official Satellite Radio Partner of NASCAR and will pay NASCAR rights fees totaling $107.5 million over the term of the agreement.
Were thrilled that NASCAR has chosen to move to SIRIUS, said Mel Karmazin, CEO of SIRIUS...Our 24/7 NASCAR channel will super-serve NASCARs 75 million fans nationwide in a way thats never been done before. In addition to the races, SIRIUS will take fans behind the scenes for inside news and bring them exclusive shows featuring their favorite drivers. It will be the ultimate NASCAR lifestyle experience.
NASCAR is the number 2 rated sport on television, second only to the NFL. Its 75 million fans nationwide are a testament to the sports overall growth and broad appeal.
NASCAR adds another element to SIRIUS sports programming that includes live, play-by-play broadcast of all NFL games, up to 40 NBA games each week and college sports from the top schools in the country.
- From a SIRIUS Satellite Radio News Release