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SIRIUS Satellite Radio and Martha Stewart Will Launch 24/7 Channel For Women

Dateline: 04/19/05

By Corey Deitz, About.com

SIRIUS Satellite Radio has announced an exclusive four-year agreement to create and launch a Martha Stewart-branded satellite radio channel. The channel, the first of its kind, will provide original programming specifically designed for women listeners and their families, 24-hours-a-day, seven days-a-week.

Martha Stewart Living Radio will leverage the company's expertise in the lifestyle arena to create programming focused on topics such as cooking, entertaining, gardening, home-keeping, decorating, holidays, collecting, health and whole living, crafts, and weddings, as well as how-to projects for parents and children, and information and tips for owners and their pets.

Martha Stewart will be a regular presence on the channel and will be actively involved with program development. Martha Stewart Living Omnimedia's team of experts will also contribute. Martha Stewart Living Radio is expected to begin on SIRIUS later this year. Terms of the agreement were not disclosed.

"This will be the first 'around the clock' channel devoted entirely to areas of interest for women in particular. It has been our dream to bring our expertise in the life-style arena, and our vast library of how-to ideas, to radio programming..." said Martha Stewart

SIRIUS delivers more than 120 channels of commercial-free music, talk shows, news, sports and information. A monthly subscription fee is $12.95.

- From a SIRIUS Satellite Radio News Release

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