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Howard’s End: Today is His Last Day on Terrestrial Radio

Opinion

By , About.com Guide

Howard Stern

Howard Stern

Dec 16 2005
If Howard Stern’s plans for his final terrestrial program go as planned today, it should be quite a show as he leaves for SIRIUS Satellite Radio. Besides having a parade planned on the streets of New York, USA Today reports there will be a Sheryl Crow concert in his honor at the Times Square Hard Rock Café at noon, hosted by Martha Stewart.

FMQB.com reports the band STAIND will appear during his last broadcast and even online portal, YAHOO!, is participating by providing live streaming coverage. YAHOO! has also arranged other fun extras for fans: audio tributes, Howard Nation Podcasts, a Howard Nation Message Board, and more.

The Stern publicity machine is saying this is the most important day in Radio. But, of course – would you expect them to saying anything less?

I think everyone should take a deep breath and then exhale.

Although it is a significant day in the history of modern Radio, I would have to refrain from agreeing it is the most important one. Don’t get me wrong: I’m not diminishing his talents. He’s an innovative and controversial radio personality who has proven conclusively that he can attract and audience and make money for his employers. That’s how you measure success in Radio. But, I am suggesting there’s a much bigger picture to Radio’s evolving future.

Any changes to terrestrial Radio which this move will bring have basically already happened: various Infinity (now CBS Radio) radio stations have either announced his replacement or changed format to compensate for their loss of his talents. The only thing that will really change is the landscape of listeners and some stations’ profits.

As for Satellite Radio, will Stern be the factor that accelerates SIRIUS’ growth and the general expansion and awareness of Satellite Radio? Surely, it will help a lot but as to specific numbers, we’ll have to wait and see how that plays out.

In the meantime, let's keep it all in perspective.

If you were to ask me about some of the most important days in the history of modern Radio, I would have to start with this list:

(Continued...)

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