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July, 2005 Online Internet Radio Ratings: 6.8 Million Listeners Per Week

From Corey Deitz,
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Datline: 09/10/05

Arbitron Inc. and comScore Media Metrix have released the online radio ratings for July 2005.

These measured online networks reached 6,756,100 million listeners according to the July comScore Arbitron Online Radio Ratings.

Yahoo Music, American Online's AOL Radio Network, Microsoft's MSN Radio and WindowsMedia.com, and Live365 (operating as the Ronning Lipset Radio Network (RLR)) had an estimated 6,012,700 million listeners age 12 and older.

Clear Channel Online Music and Radio had 848,600 listeners during an average week in July amongst people age 12 and older.

(Note: Cume audiences for the RLR Network and Clear Channel Online Music and Radio can not be added because doing so would count people who listen to more than one network twice. The cume estimates for all online listening eliminates this duplication.)

While persons 25-54 represent fifty-one percent of the total United States population, according to the July ratings, in online radio, this demo represents seventy-two percent of all listeners to these networks.

Skewing younger midday, while persons 18-49 represent fifty-five percent of the entire U.S. population, this demo represents eighty-five percent of all midday online listeners.

In addition, the RLR Network shows a 1.06 rating point in Women 25-34, the first time an Arbitron comScore rated online network has achieved a full rating point for a key demographic.

The July report of the comScore Arbitron Online Radio Ratings service rated America Online's AOL Radio Network; Yahoo! Music; Microsoft's MSN Radio and WindowsMedia.com; Clear Channel Online Music and Radio, and Live365 during an average broadcast week in the month of July.

Ratings for all services can be viewed below.

Persons 12+ Average Weekly Audience - July, 2005

Listener Measurement
Networks Monday-Friday 6AM-7PM Cume Persons Monday-Friday 6AM-7PM - Average Quarter - Hour Persons Monday-Sunday 6AM-Midnight - Cume Persons Monday-Sunday 6AM-Midnight - Average Quarter- Hour Persons
America Online's AOL Radio Network1,041,000 166,500 1,785,400 116,200
Clear Channel Online Music and Radio 678,300 135,400 848,600 74,200
Live365 439,200 76,100 630,800 45,000
Microsoft’s MSN Radio and WindowsMedia.com 649,800 122,900 824,300 69,300
Yahoo Music/LAUNCHcast 1,909,300 442,200 2,955,700 274,800
TOTAL: All Five Networks 4,469,600 943,100 6,756,100 579,500

What is Cume?
What is Average Quarter Hour?

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