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Yahoo! Music Leads Ratings For Online Listening During April

Dateline: 06/15/05

By Corey Deitz, About.com

Arbitron Inc. and comScore Media Metrix have released the online radio ratings for April 2005.

Listening to the online radio networks measured by comScore Arbitron from Monday-Sunday 6AM – Midnight for Persons 12+ was 5,531,400 persons during the April Survey Period.

The April report of the comScore Arbitron Online Radio Ratings service rated America Online's AOL® Radio Network; Yahoo!® Music; Microsoft’s MSN Radio and WindowsMedia.com and Live365 during an average broadcast week in the month of April.

How The Results Are Arrived At

The comScore Arbitron Online Radio Ratings service is based on a subset of approximately 200,000 U.S. participants within the comScore global consumer panel.

Using proprietary and patent-pending technology, comScore passively and continuously captures the online behavior of these panelists, including online radio listening behavior.

Subscribers receive Average Quarter-Hour and Cume audience estimates for 38 demographics and 15 standard broadcast dayparts.

April Results

Persons 12+ Average Weekly Audience - April, 2005

Listener Measurement
Networks Monday-Friday 6AM-7PM Cume Persons Monday-Friday 6AM-7PM - Average Quarter - Hour Persons Monday-Sunday 6AM-Midnight - Cume Persons Monday-Sunday 6AM-Midnight - Average Quarter- Hour Persons
Yahoo! Music1,562,100 404,700 2,637,000 258,700
America Online's AOLRadio Network 1,010,800 149,200 1,823,800 103,300
Microsoft’s MSN Radio and WindowsMedia.com 479,800 122,100 656,000 71,800
Live365 361,500 65,000 539,900 40,800
TOTAL: All Four Networks 3,307,200 741,100 5,531,400 474,700

What is Cume?
What is Average Quarter Hour?

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