Listening to the online radio networks peaked during midday, the heart of the working day, with 1,036,800 people age 12 and older listening during an Average Quarter-Hour Monday-Friday 10AM-3PM.
Average Quarter-Hour (AQH) is the estimated number of people who listen during an average 15-minute period of time during a given daypart.
The March report of the comScore Arbitron Online Radio Ratings service rated America Online's AOL® Radio Network; Yahoo!® Music; Microsoft’s MSN Radio and WindowsMedia.com and Live365 during an average broadcast week in the month of March.
How The Results Are Arrived At
The comScore Arbitron Online Radio Ratings service is based on a subset of approximately 200,000 U.S. participants within the comScore global consumer panel.
Using proprietary and patent-pending technology, comScore passively and continuously captures the online behavior of these panelists, including online radio listening behavior.
Subscribers receive Average Quarter-Hour and Cume audience estimates for 38 demographics and 15 standard broadcast dayparts.
Each month, Arbitron will publish the average weekly audience for Persons 12+, Monday-Friday 6AM-7PM and Monday-Sunday 6AM-Midnight on its Web site.
March Results
Persons 12+ Average Weekly Audience - March, 2005
| Listener Measurement | |||||
| Networks | Monday-Friday 6AM-7PM Cume Persons | Monday-Friday 6AM-7PM - Average Quarter - Hour Persons | Monday-Sunday 6AM-Midnight - Cume Persons | Monday-Sunday 6AM-Midnight - Average Quarter- Hour Persons | |
| Yahoo! Music | 1,512,300 | 393,800 | 2,477,800 | 248,400 | |
| America Online's AOLRadio Network | 1,113,700 | 164,500 | 1,981,900 | 111,600 | |
| Microsoft’s MSN Radio and WindowsMedia.com | 569,800 | 129,900 | 760,300 | 74,300 | |
| Live365 | 350,900 | 41,300 | 499,600 | 25,300 | |
| TOTAL: All Four Networks | 3,427,900 | 729,600 | 5,574,900 | 459,700 | |
What is Cume?
What is Average Quarter Hour?
