In 2005, weekly Internet radio listening was at 15% of the U.S. population 12 and over. This new study shows that as of January 2007 that figure increased 26% to 19% of all persons 12 and older. This translates to 57 million listening to Internet Radio on a weekly basis.
Last year's study revealed that 16% of those on-line had listened to an AM/FM simulcast on the Internet. This study, completed in January 2007 with a sample of 3000 persons 12+, showed 21% having had listened to an AM/FM simulcast in the last 30 days.
Most Listened to Internet Radio Networks:
1. AOL's On-line radio Network 15.25 Hrs per week
2. Yahoo Music 10.25 hrs per week
3. Live 365 10.6 hours per week
4. Clear Channel Online Music & Radio 9.4 hours per week
Interesting Internet Radio Facts:
- Internet radio listening is primarily a work-hour phenomenon, with 75% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific. This is down from 81% in 2005. Increased at-home listening grew to 25% 5 a.m to 5 p.m. and 79% 7 p.m - midnight Monday through Friday.
- 15% of the week's listening took place over the weekend.
- 35% of Internet radio listeners were between the ages of 25 and 34. 60% were younger than 35, 33% were younger than 25, and 5% were older than 55.
- In 2005 75% of listeners were men; 25% were women. By the end of 2006 60% were men.
- Portions From a Bridge Ratings and Research News Release
