The new website says:
What if you could build a radio station from scratch? We bet you’d put on the most listened to morning show in Milwaukee, and you’d play a LOT of ROCK. You probably wouldn’t limit it to just a decade. Face it, there’s a TON of great stuff to play from the 70’s, 80s, 90’s, right on up to today. Why not go Hog wild and play it all? Lots of songs every hour….in big, fat, juicy slabs of ROCK.
They may be calling it "The Hog" but it sounds more like a clone of the newer "JACK" format which has been popping up across the country. JACK-formatted stations typically expand playlists to 1,000 - 1,200 or more songs and put their programming on "shuffle" mode, so to speak.
JACK stations offer an eclectic mix of music with a variety that is diametrically opposite to what Radio has been dishing out for years: mainly absurdly small and repetitive playlists.
"JACK" is Radio's reaction to mp3 players which have empowered listeners to effectively program their own radio stations and keep them in their pocket.
"The Hog" website continues:
We’re on a mission. We’re out to change rock radio in Milwaukee for the better, and to do that, well, it means more than just shuffling a few songs in and out of the station’s library. Instead, we’ve set out to pick out great rock and roll to fit with our great morning show, Bob and Brian. Not just one decade, we’re gonna play EVERYTHING THAT ROCKS.
You can listen to 102.9 The Hog online by visiting www.1029thehog.com
