The other type of Account Executive shows up for the morning sales meeting and disappears for the rest of the day. It’s hard to say what they do with their time but if you say the word “breathalyzer” they will scatter into a cube farm faster than a DJ reaching for a day-old donut.
Time is Money - or Just Another Term for a Prison Stint
Sales departments are under a lot of pressure because the station’s income is derived solely from a collection of individuals who – if not employed in Radio – would normally be waiting in a room near the warden’s office to see a parole board. That’s why the highest ethical standards are adhered to. If, by chance, the words “manslaughter” or “embezzlement” appear in their background checks they are immediately disqualified for sales positions - and fast-tracked into management.
Working in the radio station sales department can be a rewarding experience. Especially if you are lucky enough to be the first to call Crime Stoppers with a tip that the new guy to your right looks an awful lot like the criminal showcased on last night’s news. If you’re vigil, you can probably supplement your income by qualifying for cash rewards several times-a-year.
In closing, I hope I haven’t painted a negative picture of the sales department and trust you will remember that the real reward for selling air-time is in knowing you will one day have the experience and credentials to start your own - - Ponzi scheme.
