Every person who enters a radio station contest has to initially decide what kind of trade-off they are willing accept. Filling out a form and dropping it in a box for a random drawing gives up barely nothing, except maybe your email address.
On the other hand, having a product's logo tattooed on your penis - now that's a commitment.
Meet Andreas Muller, a 36-year-old German man from Sachsen Anhalt who did just that.
Muller had the Mini Cooper logo tattooed onto his penis live on-the-air as a female radio host looked on.
"Listeners heard him squeal in agony," reported Orange News.
But, Muller clenched his teeth and sucked the pain up. For his effort, he walked away (gingerly) with a £20,000 Mini Cooper
Would you?
