Significance: Podcasting is every man’s radio station. Unlike streaming audio, it requires almost no cost for servers or distribution and audio can be created on a shoestring. Podcasts are “pulled” through the Internet by subscribers, not “pushed” through the Internet by servers. Anyone with an audio message (or program) can offer a “radio show” to the world while concentrating on the content and not having to worry about the technicalities of distribution.


