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Radio Answers: Being On-the-Air, Hosting a Show, Starting an Online Station

You've Got Questions - This Radio Guy Has Answers


Question: Do you have examples of radio cover letters and resumes?

Answer: If you want to see examples of real radio resumes, it’s easy to find many online: www.google.com/search?q=radio+resume

Question: Are jobs that are posted on radio company websites usually filled internally?

Answer: It’s hard to give you a definitive answer but I suspect they are. Companies publish job listings to meet Equal Opportunity Employment guidelines but if a qualified person is locally available or already within the operation, it’s often more economical and easier to avoid having to move someone.

Question: Do you think it's worth it for me to go to broadcasting school for production?

Answer: Broadcasting Schools have pros and cons. Generally, I think the best experience is on-the-job experience in the form of internships (paid or non-paid), volunteering, or part-time. The great thing about having your foot-in-the door is it gives you opportunities like being able to use the studios to practice production or voice work at no cost. Plus, you have the ability to get advice from professionals. Best of all, hang around long enough and you’ll get a break. Things happen and Program Directors often need bodies to fill during a crisis.

Question: Is it important to have a personality name?

Answer: No and maybe. Back in the day, almost all DJs had a radio name to add a fun factor, help meld the staff into part of a cohesive presentation, or to protect on-air personalities’ privacy. My on-air partner has a pseudonym given to him many years ago by a Program Director. Except for one market, I’ve always worked under my real name. There’s no rule about it and it depends on how you feel and who you work for. In the end it’s best to always be yourself, whoever that may be.

Question: We’re ready to take our first step, but are stumbling over going it alone with Live365 or Ubroadcast at first, or committing to an online radio talk station like WS Radio where they will help us develop a professionally branded show but for a steeper cost.

Answer: Live365.com is a DIY operation with good tools, a good service, and an established "community" of broadcasters. Ubroadcast is an up-and-coming service with good software for doing real-time online radio shows.

A service like WS Radio is run by professionals broadcasters and is capable of providing everything someone needs to get a professionally sounding radio show online. If you don’t have the time, but you do have the money, that’s fine.

But, you don’t necessarily have to pay someone a lot of money to create a Podcast, online radio show, or even an online radio station. There’s nothing wrong with investing a little money in some decent equipment in your own studio, creating programs and then deciding the best way to distribute them. You will get better!

If you have an active website with a lot of visitors, try starting with a simple audio presentation in the format of a radio show and let visitors either download or listen to it online. Or start with Podcasts. There are sites which make Podcasting easy.

Remember: Radio isn’t just AM and FM anymore - it’s a perception. Whether it’s a file a user downloads, a Podcast, or streaming audio - if it sounds like "Radio" or a "radio show" - then you’ve achieved your purpose.

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