Philips is also first-to-market with the smallest integrated FM+RDS (Radio Data System) solution that provides listeners with a new world of interactive, user-friendly radio. The integration of RDS will enable users to view the station name, scan for a particular type of program and ensure that the receiver always tunes to the strongest signal available.
FM radio is one of the key features users are looking for as mobile phones are evolving into portable Connected Consumer devices. With listening figures as high as 20 hours per week*, consumers can experience the addition of easy-to-use FM radio on their mobile phones.
“Mobile phones are becoming the ultimate portable device and consumers are placing great value on the multimedia features that differentiate their phone from others in the market. Already established as a proven technology with a large user base all over the world, FM radio is a valuable addition to any handset,” said Peter Baumgartner, senior vice president of Philips Semiconductors’ Communications business.
*Source: Arbitron Radio Today: How America Listens to Radio, 2003. On average, Americans spend about 20 hours per week listening to their favorite stations.
- From a Royal Philips Electronics News Release
