This will give Cingular customers a whole new way to enjoy music and the entertainment industry a powerful channel to reach tens of millions of potential listeners.
The company will kick off "Cingular Sounds" with an exclusive 30-second ringtone from Coldplay's "Speed of Sound," the lead single from the band's forthcoming album, X&Y, which will be released by Capitol Records on June 7.
Other artists spanning a broad section of musical styles -- alternative/rock, hip-hop/R&B, pop, Latin, country, and more -- will become part of Cingular Sounds in the coming weeks and months.
The program will include exclusive ringtone debuts and offer weekly text message updates from a wide range of participating artists.
"Wireless is now deeply woven into the fabric of our lives. It lets us take our connections with us wherever we go. As such, there is no better way to introduce music that has never been heard before than on the phones we carry with us all the time," said Marc Lefar, Cingular's chief marketing officer.
"Music fans are more into technology than ever before," said Coldplay Manager Dave Holmes. "Releasing 'Speed of Sound' as a ringtone helps us build excitement for the release of X&Y."
Coldplay's "Speed of Sound" and thousands of other music ringtones are available now to current Cingular customers. http://www.cingular.com/mediamall
