The design consultant was Wayne Hemingway, the highly successful co-founder of Red or Dead (three time British Fashion Council Street Style Designer of the Year winner) and of Hemingway Design. Says Hemingway, Digital radio has been a real British success story. Its an area in which we lead the world and PURE Digitals radios have really led the way. Now theyre investing in British design to take DAB digital radio to the next level.
The Bug's key features include:
- DAB digital radio for more stations and digital-quality interference-free sound
ReVu - Pause, rewind and record live radio
Playback MP3 files (SD Card required)
Record to SD Card or to an external MiniDisc player
Alarm, sleep and timer record functions
Display shows scrolling artist, song title, news, sports results and more
Flexible display neck
Designed to revolutionize radio listening
The Bug is available in either white and chrome or graphite-metallic and chrome finishes.
Says Kevin Dale, president, PURE Digital, I think Wayne may have been joking when he suggested in a national newspaper that we let him design a radio, but the results really embody the passion and wit of Wayne and the team at PURE. The BUG looks fantastic and adds features that will totally change the way people listen to and interact with their radios forever.
The Bug is not available at this time in the United States where the RIAA is expressing concern over the ability of users to extract and record music from digital broadcasts.
- portions from a PURE digital Press Release

