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Spanish Language-Formatted "La Preciosa Network" Launched on Radio Stations

Dateline: 01/17/06

By Corey Deitz, About.com

Clear Channel Radio has announced the launch of the "La Preciosa Network" over more than a dozen radio stations and says radio and television personality Victor Manuel Lujan has joined its programming line-up.

“In the short time that we’ve had La Preciosa stations on the air, we’ve received overwhelmingly positive responses from our listeners,” said Alfredo Alonso, Senior Vice President of Programming for Clear Channel Radio.

In addition to Lujan, the network also features morning show host Alex Lucas’ “El Genio Lucas Show”, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa format is a Spanish language format which features hits from the 70s, 80s and early 90s.

The La Preciosa Network comprises more than a dozen stations, including: KPRC-FM/Monterey-Salinas; KSJO-FM/San Francisco-San Jose; XOCL-FM/San Diego; KSMY-FM/Santa Maria; KKDJ-FM/Bakersfield; KSPE-FM/Santa Barbara; KDIF-FM/Riverside; KFSO-FM/Fresno; KMRQ-FM/Modesto; KIZS-FM/Tulsa; KEGL-FM/Dallas; KWSL-AM/Sioux City; KNFX-AM/Rochester; and KWID-FM/Las Vegas.

- Portions From a Clear Channel Radio Press Release

(The author wishes to disclose in a separate position he is an employee of Clear Channel.)

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