The Atlanta and Tampa HD2 sub-channels represent the company’s initial digital-tier radio programming feeds and will serve as test markets for its HD2 initiative. These new formats will only be available to listeners with an HD-ready radio.
In Atlanta, WSB-FM, an Adult Contemporary station, will broadcast a new Soft Standards HD2 sub-channel; WBTS-FM, a Rhythmic Top 40 station, will broadcast a Pop Top 40 HD2 sub-channel; WALR-FM, an Urban Adult station, will broadcast an Adult Hip Hop HD2 sub-channel; and WSRV-FM, a Classic Hits station, will simulcast Cox Radio’s AM750 News/Talk format on its HD2 sub-channel.
In Tampa, WSUN-FM, an Alternative Rock station, will broadcast an All Grunge Rock HD2 sub-channel; WPOI-FM, an 80’s Hits station, will broadcast a Modern Adult HD2 sub-channel; and WWRM-FM, an Adult Contemporary station, will broadcast a Contemporary Christian HD2 sub-channel.
Cox Radio expects more than 50% of its stations to be upgraded to HD by June 2006.
- Portions From a Cox Radio Press Release
