The new channels will also be made available at the company’s HD2 streaming site www.clearchannelmusic.com/hdradio/ as they go live.
HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals, allowing listeners with HD Radio compatible receivers to enjoy FM and CD-quality sound from AM and FM, respectively, and virtually eliminating the static, hiss, and pops associated with analog radio.
In each local market, Clear Channel Radio’s HD2 multicasts either complement existing on-air programming or bring entirely new music or spoken-word genres to local listeners.
In some cases, local programmers will draw from programming created by the Format Lab within the company’s Content Research & Development Group. In other cases, the channels are programmed fully locally, as is the case with New York station Z100.
Clear Channel Radio mounted an expanded programming effort 18 months ago to underpin the company’s growth as an information and entertainment content provider. Programming talent from within and outside the company has been tapped, including veteran innovative programmers and fresh voices new to radio.
Clear Channel Radio already has more than 210 stations offering their primary broadcasts in HD digital quality.
- Portions From a Clear Channel Press Release
(The author wishes to disclose in a separate position he is an employee of Clear Channel.)
