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If You Podcast It, They Will Come

Create Podcasts to Feature and Promote Your Own Content

By , About.com Guide

Create Your Own Podcast

Create Your Own Podcast

Graphic: Corey Deitz
I recently received an email from a visitor to radio.about.com who wrote in part:

My sister and I have recently put together a duo of vintage American music, and are playing regularly in the Pacific Northwest. I think we are a perfect fit for guest music on old time radio, and I’m wondering if there is anyone podcasting new shows in the old time radio style... Do you know anyone who is doing this kind of thing?

For all I know, there may be but there are thousands of podcasts available on almost every subject and if one covers this genre, it indeed is a niche. But, I suggested to her an even better route: create your own podcast.

Podcasts are so easy and inexpensive to create why work for someone when you can be the boss? In other words: why spend your time trying to find a podcast that might play your music (or talk about your book or promote anything else you create) when you can be in charge of your own.

Like writing a book, creating your own podcast makes you an instant authority. People turn to you. It doesn't matter if you're performing vintage American music or talking about penguins: taking the step to create a podcast gives you a platform for your creativity and ideas. Plus, once you create an episode or show and upload it to your website or another, it's there forever. People will download your podcasts for years. In the meantime, each new podcast only adds to the library of audio content you can offer.

The steps are simple:

  1. Register a domain name that facilitates your goals.
  2. Build a simple website - all you need is a few pages at first.
  3. Record your podcasts and upload them.
  4. Promote your website and podcasts.

You may not get famous overnight but one thing is for sure: you will go a lot farther working for yourself than working for somebody else. So, don't be afraid to strike out and stake your claim and above all: keep it fun.

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