Clear Channel Radio Says "Less Is More" Making A Difference in Listenability

Clear Channel Radio today announced what it termed "dramatic increases" in time spent listening (TSL) to its radio stations in the top 50 markets across the country.

The company maintains this is a positive indicator that its "Less Is More" initiative is creating a more favorable experience for listeners.

According to Arbitron’s Spring 2005 data, radio listeners in the top 25 U.S. markets and across all formats spent an average of 14.5% more time listening to Clear Channel Radio stations,versus Spring 2004.

Under "less Is More", Clear Channel Radio stations reduced programming interruptions, shortened commercial lengths and introduced an array of resources to advertisers and agencies to help them produce more listenable commercials.

All of Clear Channel Radio stations officially began programming under the "Less is More" initiative on December 15, 2004.

- Some Portions From A Clear Channel News Release