Plus, the company will set limits on the length of commercials in any particular spot break.
In addition to reducing commercial capacity, Clear Channel Radio will also reduce and limit the amount of promotional interruption on all of its radio stations.
"Clutter is a major issue in our industry and our decision to limit the amount of commercial time and length of breaks, while reducing promotional interruptions, will benefit listeners, advertisers and the industry as a whole," said John Hogan, Chief Executive Officer of Clear Channel Radio.
The policy will take effect across all Clear Channel Radio stations on January 1, 2005.
- Portions from a Clear Channel Radio Press Release