"The number of people listening to radio online has grown fivefold over the past five years and it’s time to step up our programming here," said John Hogan, CEO of Clear Channel Radio. "Evan has played a central role in creating the online music experience and, combined with the power of our music formats including KISS, Power, Lite and Z100, we’ve got the makings of a differentiated experience that listeners can’t get elsewhere."
Clear Channel Radio is currently a top-tier online radio broadcaster, with nearly 200 local stations streaming broadcasts from station-specific Web sites.
Exclusive content via local-station Web sites
At the heart of the new initiative is a broad variety of format-specific, custom and interactive programming aimed at what Harrison calls local stations’ "devout listenership and fans on the local level."
Among the exclusive content from which listeners may choose: in-studio performances, custom music videos, and artist interviews.
"The Internet offers a music experience on fans’ terms — what they want, when they want it — a natural community extension of the current radio experience," said Harrison. "Unlike any other medium, radio still drives the most passionate reaction from listeners. Clear Channel has established brands that are loved on a local level, and they will be our front door for the online experience."
- From A Clear Channel Communications Press Release
