A Video Vault of thousands of artist videos, from 40 labels including Universal Music Group, Warner Music Group, EMI Music and others will be available.
In addition to watching video on demand, listeners will be able to participate in additional activities like “Video Challenge,” where they can vote for their favorite artist video. Individual stations will also have the ability to customize their site by featuring specific artists and cross-promote on-air personalities.
Clear Channel says because stations determine their own “Featured Artist,” “Top 10 Video List” or “DJ’s Favorite Pick” the video experience will be tailored to visitors’ tastes and preferences.
“As our audience grows, we must grow with them,” said Evan Harrison, Executive Vice President of Clear Channel Radio and head of the company’s Online Music & Radio unit. “We see Videos on Demand as a powerful complement to our on-air programming and the next natural step in serving our audience’s growing appetite for on-demand content.”
Videos on Demand will include a "Buy CD" link and "Share Video" viral component which will allow listeners to purchase the CD the video is derived from and share links to the video with others.
- Portions from a Clear Channel Radio News Release
(The author wishes to disclose in a separate position he is an employee of Clear Channel.)
