Ian: There’s been all the usual things we all go through. Swearing while recording calls that were going to air at the same time. I once had a bout of nose bleeds that lasted for a week and seemed to come on the instant I put the mic on every time. And that was before the days of computer play-out systems which you can just switch to automation.
Corey: Where do you think radio is headed?
Ian: I think a transmission tower will eventually become the least important device for a radio station to make itself heard. It’s all heading toward the internet, phones, MP3 players, Wi-Fi etc. As evidence of this many program directors are now being referred to as “Content Producers”.
Corey: If you could institute one law or rule about the radio business, what would you insist on?
Ian: Set a maximum number of hours any station is allowed to take network programs.
(You can visit the Ian MacRae Radio School website at www.radioschool.biz. There is also a new site at www.radioschoolgraduates.com.)
