Since so many non-radio people visit this site, when I report ratings I feel it's important to put them into perspective.
Some portion of the outcome of any Arbitron rating report can almost always be finessed to position a station or program in a positive light. This is just part of the Radio business and how it creates value from its programming for sales or promotional purposes.
In a press release, Air America Radio has chosen to highlight some specific demographics and has also chosen to contrast particular programs against specific competitors - which is its prerogative.
I don't say this to diminish any claims, but I would be remiss to not point out that the data below is a sliver of a larger pie and simply what Air America Radio has chosen to release to the press.
During the Fall ratings period, Air America Radio says its flagship station, WLIB/1190 AM made gains with various shows.
Specifically - in Men, 25-54 (3 - 7 p.m.) - “The Randi Rhodes Show,” received a 3.3 Share against WABC’s Sean Hannity, who received a 3.0 share. (Hannity's program airs from 3-6 p.m.)
In New York, Al Franken is heard Noon until 3 p.m. on WLIB and Bill O'Reilly's show airs 2 - 4 p.m on WOR so they actually only go head-to-head for one hour. But, during that overlapping hour of 2 - 3 p.m., "The Al Franken Show" pulled in a 2.3 share of Persons 12+ where O’Reilly earned a 2.1. Also, in adults 25-54 during the same period, Franken had a 2.3 share and O’Reilly a 0.8.
- Portions From an Air America Press Release
