Ratings: Conservative Still Beats Liberal Talk
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Dateline: 10/28/05
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Conservative talk seems to still have the upper hand over liberal talk if you measure Rush Limbaugh against several talk radio peers - at least according to the Arbitron Summer 2005 ratings survey of the top 25 radio markets. Individually, in each market, and as an aggregate total for the market group, Limbaugh beats liberal talkers Al Franken, Ed Schultz, and Jerry Springer in the all-encompassing sex/age category of Persons 12+. For the key target demographic of Adults 25-54 in the top 10 market grouping, Limbaugh beats Franken by a three to one margin. Limbaugh also enjoys a seven to one margin against Schultz snd Springer in the same market grouping category. In the aggregate total of the top 25 market grouping for Adults 25-54, Limbaugh again beats Franken by a three to one margin, Schultz by a five to one margin, and finally, Springer by an eight to one margin. Rush Limbaugh's audience is also 1.5 times greater than the combined audience of all three liberal talkers in the top 10 market grouping with Adults 25-54 and more than 1.5 times greater in the top 25 market grouping. The Rush Limbaugh Show is heard on nearly 600 stations. Al Franken is heard on 70 Air America Radio affiliates and XM Satellite Radio. Ed Schultz is heard in over 100 markets and on XM and SIRIUS Satellite Radio. Jerry Springer's show airs on around 45 stations and additionally through Air America Radio affiliates and XM.
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