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In July of this year, during his weekend cable show, Savage wished aids on a caller and the subsequent outcry against him culminated in MSNBC firing him.

When you take high-profile and controversial Radio people out of their element, you are asking for trouble. It's one thing for a listener to SEEK OUT their favorite Radio host. They make a conscious decision to choose to be in that audience.

It's completely different when you move a Radio personality to TV or Cable and plant them in the middle of different programming. Suddenly, a viewer who just want to see a football show, also has to accept Rush Limbaugh or a viewer who just wants to see the news, winds up with Michael Savage.

The real problem is TV executives keep thinking Radio is interchangeable with television....and Radio people keep believing them.

- Corey Deitz

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