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RRadio Network Survey: Over 25% Using Legal, Pay-For-Downloads Websites
Dateline 09/15/03
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Here are the most recent results from the RRadio Network which compiles survey returns from 39 online radio stations. The results are based on 2,018 responses.

When asked, "Do you use legal, pay-for-your-music download web sites?"

  • Nearly 25% of RRadio Network's online radio audience are "considering" using them.
  • Over 25% say they already do.

    The online Radio audience is also ready to buy CDs:

  • 79.98% say they will buy "a CD of songs in the next ninety days."

  • 11.6% of them will buy online.
  • 42.2% will buy that CD in a store.
  • 22.4% will purchase multiple CDs in a store and online.

    Finally, In a display of listener satisfaction, when asked, "How does THIS radio station rank in satisfying your expectations?"

  • 83.8% rated their online station as satisfying their expectations by 80% or more.

    - From an RRadio Press Release

    - Corey Deitz

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