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Midway’s RoadKill Game Will Feature 6 Radio Stations, Hours of Original Programming
Dateline: 09/06/03
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Midway Games Inc. announced today that a wide-ranging radio system will be implemented in RoadKill™, a mission-based, post-apocalyptic combat driving game, which is scheduled to ship in October 2003 for the PlayStation®2, Xbox® and GameCube™.

Six radio stations, ranging from rock to car talk, will feature licensed music as well as original programming created specifically for RoadKill. Players will be able to tune in Heavy Metal like Judas Priest's “Heading Out to the Highway”, Blue Oyster Cult’s “Don’t Fear the Reaper” or Rick Springfield’s “Jessie’s Girl.” Or, if they just want some chatter, there's a love chat channel and even a political talk station.

Other licensed songs in the game come from various artists such as April Wine and Leo Sayer, among others. Also featured is a local bands station offering songs created specifically for RoadKill, and “dynamic radio,” which is a police channel station that gives specific game updates including warnings of impending weather events within the Roadkill gaming world.

Commercials that run on the radio system advertise for businesses that are featured in the game’s post-apocalyptic streets.

“Our unique radio system is a major part of RoadKill,” said Helene Sheeler, vice president of marketing, Midway. “The eclectic grouping of campy music and commentary informs and enhances the gameplay.”

Roadkill is set in a post-apocalyptic world destroyed by a plague and ruled by gangs. The game allows players to unleash havoc in 40 vehicles with weapons such as machine guns, guided missiles and homing rockets. The game's dynamic reputation system determines how the world reacts to the way players perform missions.

Players in RoadKill collect salvaged parts – which upgrade the 40 vehicles with items such as nitrous thrust and armor plating – to unlock secret features and help explore the world in a search for hidden blueprints.

- From a Midway Press Release

- Corey Deitz

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