| XM Satellite Radio Kicks Off Sweepstakes and Stunt | |
| Dateline: 09/04/03 | |
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XM Satellite Radio has decided it wants 1,000,000 subscribers. So, in order to do that, the service is offering a contest and publicity stunt. Each one looks fun, too.
The contest is the "One Million Customer Grand Sweepstakes" and it's open to all consumers who mail in an entry form by October 31, 2003. The entry form is available on XM's website. Existing XM subscribers are automatically entered. Prizes include:
XM is also asking its existing subscriber base why they love XM and why XM is
special to them. XM's programming staff will judge these entries on passion,
creativity and originality. The pool of spectacular prizes includes:
* A lunch with American music icon Quincy Jones
Besides the contesting, XM has kicked off a pretty good publicity stunt. XM Radio on-air personalities Phlash Phelps, (XM's 60's on 6), and Kurt Gilchrist, (XM's 70's on 7), are going to drive around the country, hitting all 48 contiguous states in just 14 days. During their trip, they'll broadcast from every
U.S. state where XM Satellite Radio is available. The drive ends 10,000 miles later in Detroit, Michigan, on
September 14.
Phelps and Gilchrist are driving a new Cadillac Escalade, plastered with highly-visible XM logos. During their journey, The DJs will deliver daily reports to listeners on several XM radio channels, and web surfers can follow the journey online at www.xmradio.com.
- From an XM Radio Press Release
- Corey Deitz
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