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You Don't Have To Be On-The-Air To Be In Radio
There are other rewarding positions for the right people
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Not everyone who gets into Radio wants to be on-the-air. Some people are frightened to death in front of a microphone. But, the changing nature of the business and fact that Radio provides a little "celebrity" to anyone attached to a successful station, is appealing.

So, what else can you do in Radio? Here's a quick list of the basic positions at most operations.

Board Op - someone who physically operates the console in a Radio studio so that a live program runs smoothly or a recorded or network program airs properly.

Producer - this usually refers to a person who conducts the day-to-day business of a Radio show. From lining up guests to acting as a laison between management and the talent. Depending on the market size, this can be a very hectic and well-paid position.

Engineer - a technical position which encompasses fixing anything from a CD player to a transmitter. Much electronics expertise is needed for this job along with a First Class Radio-Telephone License

Program Director - this is the person who is responsible for the day-to-day operations of a Radio station. He/she often decides or at least has a say in promotions, music, imaging and most things that affect the "product".

Music Director - Sometimes the Program Director wears this hat as well, sometimes it is a separate employee. The Music Director decides or at least has a say in the particular songs in the station's music library, how they will be rotated, and how often. If it is a station that plays new music, the Music Director also decides what songs will be "added" and acts as a laison with the record companies and record promoters.

Promotions Director - This employee is responsible for often devising promotions, working with third-parties looking to do promotions with a station, and carrying out the logistics of promotions.

Account Representative - If you enjoy sales, you can sell Radio time. It's like any other product in many respects and anyone can be taught the fine details.

Traffic - This does not refer to street traffic. "Traffic" at a Radio station is the area responsible for assembling the commercial "spot" log. The traffic department makes sure that commercials sold by Account Representatives are given to the Production Director to create and insert into the system. The traffic department then creates the daily log of commercials that are scheduled to run.

Production Director - This individual has skills in creating commercials, promotional announcements ("promos"), and other audio elements. He/she makes the "copy" (written material) come alive by voicing it, adding music, sound effects, and whatever else is needed. This can be an extremely fulfilling position for creative people.

General Manager - He's the big guy. He oversees all aspects of a Radio station. He has the best office. You may have to work up to this position.

What's Next? How about looking at Broadcasting Schools?

- Corey Deitz

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