More of this Feature • Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14

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what he does not do. He refuses to change his television habits to accommodate even some of the TV programs his target demo watches. He's just lazy and doesn't want to win very badly. It's a fact: many of us do not have the luxury of fitting exactly into our target demo. When it comes to TV viewership, programs are very targeted. Not being flexible to watch even top top few shows your demo watches, absolutely puts you at a disadvantage.

By not being interested in your audience's TV preferences, you are WAY out of the loop. What do people do? They watch TV, they talk about TV, they dress like people on TV, they even use some TV actors and/or characters as role models. Television is more important in most Radio listener's lives that Radio!!

To not be involved in the TV shows your demo watches is akin to not preparing completely for your show. Not only do you want to watch these shows, but you want to grab sound drops from them and you want every single theme to a popular show your demo watches neatly tucked away in your audio tool chest at the station.

Zines

Zines on the Internet are no longer the private world of the 20-something crowd. There are Zines devoted to every subject, every segment of society, just plain everything. Zines have an advantage over traditional publications: they are faster with information because of the nature of the Internet and they are generally written by fresher voices. Traditional publications like magazine and newspapers operate under the status quo of yesterday, usually employing writers who have been there a while who write about things they are comfortable with. Zines, on the other hand, don't always have great big budgets so, they are willing to take on new writers, younger writers and less experienced ones. But, the advantage is information with new outlooks and points of view.

Plus, Zines are just economical. Access to many online Zines is free. Read a lot of them. Bookmark the ones that are consistently helpful for your showprep.

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