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Imaging
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Definition: Imaging is a general term for the type of sweepers or promos you produce. Imaging is how you position a Radio station within the marketplace. For instance: "103.4 - Classic Rock 24/7" or "The Oldies Station - Always Old, Always Gold... WWWX-FM" . Imaging defines the station as a product so that the listener (consumer) knows what he/she will get when tuning in.

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