XM Satellite Radioannounced that it recently surpassed 1 million subscribers, reaching this major milestone in less than two years since its national debut on November 12, 2001.
"With more than one million subscribers, XM has firmly established a new mass-market entertainment medium for consumers nationwide," said Hugh Panero, XM's President and CEO. "XM's success is particularly evident when compared to other media, from the inception of radio to today's latest technology."
Consumers have adopted XM Satellite Radio faster than local radio, television, satellite TV, CD players, MP3 players, or digital video recorders. As a mass medium, XM has reached one million subscribers in less time than cable television or online subscription services - two of the nation's most successful subscriber businesses.
XM will celebrate its one-millionth subscriber with a gala celebration on November 4 at its national broadcast headquarters in Washington, D.C. The master of ceremonies for the day-long celebration will be musical legend Quincy Jones. The event will feature live music and stand-up comedy by a wide array of artists, including Shelby Lynne, Cassandra Wilson, Marty Stuart, Kenny Wayne Shepherd, Musiq and Lewis Black. The event will be aired throughout the day exclusively on XM Live (XM Radio Channel 168).
- From anXM Satellite Radio Press Release
