7. Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your already developed media database immediately and stand by for their call. If you are immediately available for an interview or willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city.
8. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.
9. Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points.
10. Tape yourself! These tapes are very important in your marketing strategy and most shows do not offer a tape service. You can bring a blank tape with you to the studio and ask the producer to pop it in for you but you cannot count on this. Ask several friends and family to tape the segment for you so you can pick the best quality copy. She recommends that you invest in a professional tape.
- from a PRWeb Press Release
