Here are her "Ten Tips To Creating Powerful Expert Status & A Mega-Platform For Yourself".
1. Make a list of all of the topics you can discuss as an expert along with sub-categories for each one. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder and handling burn-out.
2. Create five talking points for each of your expert topics you listed in paragraph number one above. Talking points are statements in sentence format that present a concept or commentary. An example of talking points on the workplace topic suggesting above on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise”. Under each talking point create several lines of discussion or commentary so the host, producer or journalist knows your opinion on this issue.
3. Create a well-developed BIO that stacks your most impressive accomplishments from the top down to support your expert status. The media will read your BIO looking for the credentials, education and experience for you to qualify as the perfect expert for their needs. Lead your BIO with your credentials and education, special areas of expertise, and follow with accomplishments or companies you have worked for and any impressive media you have obtained.
4. Develop your contact database in advance. Know whom you are going to contact in advance. Don't wait until a breaking news event happens where the media needs an expert to start to figure out whom to contact. You'll want to make connections in advance.
5. Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move FAST! If they cannot find you quickly, they will call another expert and you will lose your credibility as being an expert they can book fast.
