For the past five years, we have worked on Modern Rock stations (some also call it Alternative or New Rock). Generally, the audience we have attracted has a high tolerance for language. About a month ago, we began on a new station that changed its call letters and format. When that occurred, some of the listeners of the previous format stayed (I guess out of curiosity) and began to listen to us.
Many liked us, a few did not. We fully expected that. We don’t use language on-the-air our core audience doesn’t use on a daily basis. Our regular listeners are not offended by how we speak. But, one email we received in particular was furious with some of the words we used on-the-air and vowed never to listen again.
It got me wondering just how far is too far anymore? The parameters for what used to be considered “bad” language have changed dramatically over the last 15 years. I remember when just saying “ass” or “bitch” on the Radio would raise eyebrows, never mind “son-of-a-bitch” and some other words and/or expressions.
So, take a moment if you would and select an answer in the online poll I’ve created to see just how far is your tolerance level for “bad” language you find acceptable on a Radio show. As you take the survey, have in mind your favorite Radio show when you answer.
I have created the answer choices from what I think are bad to worse.
Click the link at the Top Right to leave your answer. It will only take a moment. Don't forget to come back in a day or two to see how the results have changed.
