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Clear Channel Imposes Strict New Standards For Radio Stations And On-Air Talent

Dateline: 02/25/04

By Corey Deitz, About.com

Clear Channel today announced a strong new “Responsible Broadcasting Initiative” to make sure the material aired by its radio stations conforms to the standards and sensibilities of the local communities they serve.

“Clear Channel is serious about helping address the rising tide of indecency on the airwaves,” said Mark Mays, President and COO of Clear Channel Communications. “As broadcast licensees, we are fully responsible for what our stations air, and we intend to make sure all our DJs and programmers understand what is and what is not appropriate on Clear Channel radio shows.”

Mays said the company will institute a zero tolerance policy for indecent content which will include company-wide training and automatic suspensions for anyone that the FCC alleges has violated indecency rules on the air.

“If the FCC accuses us of wrongdoing by issuing a proposed fine, we will take immediate action,” Mays said. “We will suspend the DJ in question, and perform a swift investigation. If we or the government ultimately determine the offending broadcast is indecent, the DJ will be terminated without delay,” Mays said.

John Hogan, Chief Executive Officer of Clear Channel Radio added, “If a DJ is found to be in violation of FCC rules, there will be no appeals and no intermediate steps. If they break the law by broadcasting indecent material, they will not work for Clear Channel.”

In addition, the company announced that all of its contracts with on-air performers are being modified to ensure that DJs share financial responsibility if they utter indecent material on the air.

“From now on, every contract that Clear Channel enters into with on-air talent will include this provision,” said Hogan. “While that won’t relieve Clear Channel from our responsibility as a broadcast licensee, we believe it will have a significant deterrent effect on indecent content.”

Reiterating its call for a “Decency Task Force,” Clear Channel also has volunteered to fully participate with other representatives of the broadcast, cable and satellite industries to develop an industry-wide response to indecency and violence in the media.

“In our view, industry-developed guidelines should be as effective as Government-imposed regulations without running afoul of the First Amendment protections that we all respect,” said Hogan.

- From A Clear Channel Press Release

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