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SIRIUS Becomes Official Satellite Radio Partner of the National Football League

Dateline: 12/16/03

By Corey Deitz, About.com

Today, the National Football League and SIRIUS Satellite Radio announced a seven-year agreement for SIRIUS to broadcast all NFL games live nationwide, and for SIRIUS to become the Official Satellite Radio Partner of the National Football League, with exclusive rights to use the NFL "shield" logo and collective NFL team trademarks.

Beginning with the NFL's 2004 season, SIRIUS will carry the entire NFL regular season as well as select pre-season contests and playoff games.

As part of the agreement, SIRIUS will create "The NFL Radio Network," an around-the-clock exclusive stream of NFL content for SIRIUS subscribers. The radio channel will provide news, features, and a wide-range of other programming highlighting the NFL and its teams.

The NFL Radio Network will also include programs from The NFL Network television channel, the first television network dedicated to the NFL which launched in November.

SIRIUS will offer all of the NFL programming at no additional cost to its subscribers.

NFL Commissioner Paul Tagliabue said, "SIRIUS has a strong commitment to sports broadcasting. We look forward to the great new programming that will be available to NFL fans on Sirius. Our partnership with SIRIUS provides all fans nationwide with another way to stay in touch with their favorite teams."

A complete schedule of games will be available at Sirius.com and NFL.com.

- from s SIRIUS Press Release

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