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AOL Radio@Network and LAUNCH Top-Ranked Commercial Internet Broadcasters

Arbitron Results: Week of November 24 – November 30, 2003

By Corey Deitz, About.com

According to the Arbitron Internet Broadcast Ratings, AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters with 5,304,446 and 2,993,782 hours of TTSL* respectively.

(*Total Time Spent Listening (TTSL), the sum total of hours tuned by listeners to a given station or network.)

MUSICMATCH was the top-ranked non-commercial Internet Broadcaster with 1,046,810 hours of TTSL. MUSICMATCH reported problems with their server data for the week of November 17, resulting in ratings that are lower than prior weeks.

AOL Classic Holiday was ranked as the highest commercial Internet Broadcast Station with 385,398 hours of TTSL. MUSICMATCH Artist Match was ranked as the number one non-commercial station with 380,605 hours of TTSL.

The top Content Delivery Networks (CDN) were Live365 and StreamGuys with 2,210,345 TTSL and 446,424 TTSL, respectively. The Total Time Spent Listening for these Content Delivery Networks is the sum of all tuning to stations streamed by the CDN including commercial and non-commercial stations.

Demographic Highlights for the Week of November 24 – November 30

The peak listening day was Tuesday, November 25, with 22 percent of the week’s online listening. 74 percent of weekly online listening took place between 5AM and 5PM Pacific time. 17 percent of the week’s total listening took place during the weekend. 83 percent of the measured listeners were between the ages of 18 and 54. 71 percent of listeners were men; 29 percent were women. Internet Broadcasters and Sales Networks Weekly Top 15 (Nov 24 – Nov 30)

Rank Company Type TTSL CUME*

1 AOL Radio@Network commercial 5,304,446 1,724,150
2 LAUNCH commercial 2,993,782 835,763
3 MUSICMATCH non-commercial 1,046,810 449,464
4 The Adsertion Network sales network 716,221 110,964
5 Virgin Radio commercial 539,571 86,189
6 Educational Media Foundation non-commercial 225,732 49,495
7 ABC Radio Network commercial 185,252 49,161
8 AccuRadio commercial 131,948 55,294
9 KPLU non-commercial 75,294 13,144
10 KillerOldies.com commercial 71,509 14,468
11 WXPN-FM non-commercial 65,287 11,274
12 WOXY-FM commercial 56,128 12,292
13 Emap commercial 50,454 20,995
14 Beethoven.com commercial 45,559 9,335
15 WBUR.ORG non-commercial 41,560 14,405

(*Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.)

- from an Arbitron Press Release

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