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Radio Consultancy Creates SaveRadioNow.org

Dateline: 05/04/04

By Corey Deitz, About.com

In response to the recent attention given by Congress and the FCC to "indecent" radio air personalities like Howard Stern, a non-profit organization has been formed to educate Americans about the ramifications of these recent issues. SaveRadioNow.org has been created as a non-profit, non-partisan web effort with four stated goals:

1. To inform Americans about the actions of Congress and the FCC, and their impact on free speech rights.

2. To enable Americans to share ideas and opinions on this topic via chats, blogs, and meet-ups.

3. To provide Americans with easy access to their elected Representatives, and the FCC Commissioners so they can express their opinions.

4. To sign a petition that will be sent to the FCC as well as all members of the Senate and House Committees in charge of writing rules and enforcing policy.

SaveRadioNow.org has been funded by, and is the creation of Detroit-based radio consulting firm Jacobs Media. Jacobs Media has provided consulting services to radio broadcasters for over two decades, and is uniquely aware of the implications of the FCC's recent actions not only on broadcasters, but on the American public.

"There is a large gap between the opinions about indecency that are being expressed by the FCC and Congress and what we're hearing from radio listeners in America," said Jacobs Media President Fred Jacobs. "The purpose of this site is to provide education, as well as an equal voice for this silent majority to communicate to their elected representatives, and the regulators who are setting the tone."

Jacobs Media and Edison Media Research recently completed a web poll of over 13,000 Rock radio listeners that is posted on SaveRadioNow.org. It showed that few of these listeners are offended by what they hear on the radio. They are sensitive to governmental involvement in their radio programming. More often than not, they simply change stations when they hear material that bothers them in any way. "It is also noteworthy that these listeners are suspicious of the politics behind this current environment aimed at ending 'indecency' on the radio," notes Jacobs.

- From a PR Newswire Press Release

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