Radio Listeners Have Mixed Feelings About Station Voice-Tracking

Paragon Media Strategies recently conducted a survey on how Radio listeners feel about the technique called "voice tracking", the technology which allows DJs to voice radio shows remotely. The company surveyed 400 people, age 15-64 (60% male, 40% female). Here are some of the highlights from this research:

On the appeal of voice-tracking:

2% said they would find the radio station more appealing if it were voice-tracked. 41% said less appealing.

54% said it would have no effect how appealing the station was. 14% didn't know how they felt about it.

On voice-tracking attitudes:

77% said Radio stations should have DJs or personalities that live in AND are part of the community. 16% disagree.

66% said Radio stations should have the most entertaining DJs or personalities, regardless if the DJs are live or pre-recorded. 27% disagreed.

59% said Radio stations should have the most entertaining DJs or personalities, regardless if they live in other cities or parts of the country. 32% disagreed

Most interesting are the second group of results. As you can see, there are some contadictions.

About 3/4 of the repondents think DJs should live in the community they work AND the stations should provide live, not pre-recorded DJs.

Yet, 66% also admit stations should have the most entertaining DJs, regardless of whether voice-tracking is involved or not.

And, almost 60% also said it didn't matter where the DJs lived as long as they were the most entertaining..