MUSICMATCH Artist Match was the top non-commercial Internet Broadcast Station with 566,864 hours of Total Time Spent Listening (TTSL), the sum total of hours tuned in by listeners to a given station or network.
AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters with 4,133,906 and 2,385,397 hours of Total Time Listening (TTSL). MUSICMATCH was the top-ranked non-commercial Internet Broadcaster with 1,569,207 hours of TTSL.
Demographic Highlights for the Week of December 29 – January 4
The peak listening day was Tuesday, December 30 with 22 percent of the week’s online listening. 73 percent of weekly online listening took place between 5AM and 5PM Pacific time. 17 percent of the week’s total listening took place during the weekend. 85 percent of the measured listeners were between the ages of 18 and 54. 71 percent of listeners were men; 27 percent were women. In the U.S., 32 percent of listeners resided in the South; 29 percent in the West; 18 percent in the Northeast; and 21 percent in the Midwest.
The Internet Broadcasters and Sales Networks Weekly Top 15 - (Dec 29 – Jan 4)
Rank | Company | Type | TTSL | CUME
1 AOL Radio@Network commercial 4,133,906 1,343,739
2 LAUNCH commercial 2,385,397 702,934
3 MUSICMATCH non-commercial 1,569,207 467,272
4 The Adsertion Network sales network 539,469 91,653
5 Virgin Radio commercial 248,349 58,459
6 Educational Media Foundation non-commercial 192,359 31,798
7 AccuRadio commercial 180,675 65,997
8 ABC Radio Network commercial 180,656 44,151
9 KillerOldies.com commercial 87,303 15,376
10 KPLU non-commercial 66,822 11,390
11 WXPN-FM non-commercial 52,862 10,395
12 WOXY-FM commercial 49,555 10,696
13 Beethoven.com commercial 47,400 9,486
14 WBUR non-commercial 41,128 14,458
15 Emap commercial 28,733 13,631
- From an Arbitron Press Release
