The Bottom Line
If there is a history book about the jingle business, this is it.
Pros
- Written with great care and love for jingles
- Extensive, detailed yet an easy read
- Valuable to a professional, fun for a layman
Cons
- You'll have to budget for the purchase ($49)
Description
- Ken R. has created a precise yet fun book.
- It comes with a bonus CD Rom with PAMS jingles from the '60s, '70s and many more cuts.
- This is a quality publication with a durable, glossy cover
Guide Review - The Jingle Book
This will become the authoritative guide to the history and development of radio jingles. Ken R., a jingle collector since the early 1960's and the owner of his own jingle studio, has lovingly created a book that serves as a homage to the creation of jingles. Ken R. gives us a behind-the-scenes look at these little musical soundbites, who wrote them, sung them and their place in commercial radio during the Golden Age of Top 40 and subsequent years. Professionals will revel in the detail, the average radio fan will marvel at the process.
