It's not who you know, it's how you do it! Whether you're trying to promote a club or service organization event, a new product or even your business, here's how to get a plug on the radio.
Time Required: varied
- Whatever it is you want to get a plug in for, dress it up. For instance: look for an interesting angle, maybe something a little wacky, new or different about your event, product or business.
- Write a press release. It should not be longer than one standard page.
- Call the radio station(s) you are interested in and ask for the name of the Public Affairs or Promotion Director, the News Director and the Morning Show producer or host(s).
- Fax or email your press release to all the people you put on your list.
- Several days after you send your press release, follow up with a phone call. Leave a message if you get voice mail.
- If everyone ignores you, call the morning show live and convince the producer you have something worth telling the hosts.
- If you are put on hold, don't panic. Relax and smile. When the host(s) picks up your call, thank him or her and tell your story.
- If you can't get through, a sure fire way to get a moment on the air is to arrive at the radio station with breakfast for the morning show. Make sure you tack on your press release to the food.
- Follow up and send a quick thank you note or email to the morning show if they put you on.
- Always sound upbeat, friendly, and willing to be flexible to promote your event.
- Food almost ALWAYS gets you a plug. DJs are weak.
- Dressing in a goofy costume will almost always get you a moment on the air. Add food to that and you'll probably be given an air-shift of your own!
- Don't give up easy, but don't waste your time with stations or hosts who are continually nasty or totally non-responsive.
- Remember: some events lend themselves to different stations depending on the demographic you are seeking. Think about who you are trying to reach with your plug and then pick the appropriate station.
What You Need
- Word processor