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Corey Deitz

AM and FM: Will Car Makers Bury it in the Near Future?

By March 11, 2013

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Eric Rhoads, the publisher of Radio Ink, has posted an article about what a panel said during the recent Radio Ink Convergence conference. The panel had three people from the auto industry who were there to discuss the future of radio. Rhoads quoted one as saying: "AM and FM are being eliminated from the dash of two car companies within two years and will be eliminated from the dash of all cars within five years."

Rhoads probed the panel with good questions to assess why they felt this way. After establishing their reasons and research basis, he points out that research from companies like Arbitron do not agree that radio is "dead." But, he warns the traditional radio industry to prepare for the future because radio is changing in delivery and listenership. Rhoads also lists a few concerns he has about the elimination of AM and FM from vehicles, including safety. For instance, when cell coverage goes down radio is often still up and running. In the past, radio has meant the difference in natural disasters.

This is a really good article that deserves your attention whether you're a listener or someone in the radio business. Read "A Cold, Harsh Reality for Radio."

Comments
March 18, 2013 at 7:49 am
(1) Shemp9971 says:

Terrestrial radio won’t ever disappear entirely, but things are changing with Internet and satellite radio rising up. I also don’t think that terrestrial radio gives me very many options, with restrictive playlists, etc.

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