If you want to grab someone's attention these days you can use one of the buzzwords or phrases in style. For instance: "in the cloud." We love devices that operate "in the cloud" because "the cloud" sounds so much cooler than saying "my computer uses Wi-Fi to backup data over the Internet to the massive Carbonite servers" or something similar. Nope, none of that old lingo for me. My data is backed up "in the cloud." Period. Done. Buzzword slapdown.
Well, okay, if that's the game we're going to play then please take note: radio was "in the cloud" before being there was cool. Let me explain.