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Corey Deitz

Weekly Online Radio Audience Holds at 43 Million

By April 13, 2010

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The 18th Edison Research/Arbitron Internet and Multimedia Study is out which offers an overview of media in America and technology usage.

One in four Americans 12 or older have listened to audio from an iPod or alternate MP3 player connected to a car stereo.

52% of Americans have listened to online radio. Last month, 70 million Americans listened to Internet radio (27%). Three in ten who are 12 - 24 years old are "very interested" in online radio for car or mobile devices.

The weekly online radio audience is 43 million people (the same as in 2009) or 17% of the total population, 12 years or older.

The study also says: "Nearly half of people age 12 and older give credit to radio for improvements in their Web sites."

The study is available for download in PDF format at the Edison Research website.

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